The story so far: The High Court of Delhi issued a notice on January 21, 2026, to actor Salman Khan on an application filed by a China-based AI voice generation platform seeking to vacate an interim injunction protecting the actor’s personality rights. Puttaswamy v. Union of India (2017), the Supreme Court recognised privacy as a fundamental right under Article 21. Personality rights recognise the economic value of identity, particularly for public figures, and are distinct from statutory intellectual property rights. In a 2025 order involving Aishwarya Rai Bachchan, the Delhi High Court noted that unauthorised use of a celebrity’s identity could cause commercial harm. Personality rights claims are typically filed under the Commercial Courts Act, 2015, since celebrities rarely hold conventional IP rights over their identity.

Source: The Hindu January 30, 2026 13:15 UTC